OVERVIEW
Cutty’s Resort is tucked away in the National Forest of the Rocky Mountains in Central Colorado (157 acres to be exact), located just under two hours southwest of Colorado Springs, and only an hour away from the world-famous Royal Gorge Bridge and Park.
No matter if you’re looking to bring your RV to the resort, host your next reunion in a beautiful town surrounded by forest, or you simply just need to get away with the family and stay in one of the luxurious cabins, they've got something for everyone.
Because of all of the amenities available at Cutty’s, they're one of the few RV parks around that can truly be called a resort. They have fun activities for all ages. Many families tout Cutty’s as a yearly tradition spanning several decades.
SERENDIPITY
I had visited Colorado previously and was seriously considering moving to the Rocky Mountains. Shortly after returning from the journey I met a guy in Arkansas and he invited me to workcamp at Cutty's in Coaldale, CO. I thought I was dreaming. I was excited to live a minimal lifestyle close to nature. Within two weeks I had purchased a 1976 Dodge Brougham Class C motorhome and I was on my way to Colorado!
GET THE SECRET OUT
I quickly noticed a lack of marketing. There were so many campsites, but not enough people to fill them. I began posting to the Cutty's social channels regularly. This eventually led to the creation of a marketing role. I formulated and implemented a comprehensive plan. It was working. The park was filling up!
COLLECTION OF WORK
The pieces of content below are some of my favorite highlights from the multi-year Cutty's project. This was truly a labor of love. I enjoyed conceptualizing, capturing, and creating all of it.
VIDEOGRAPHY
OVERVIEW VIDEO
The Cutty's Resort YouTube overview video serves as a visual tour of the resort, highlighting its amenities and natural surroundings. The video aims to provide viewers with a glimpse of the unique experience offered by Cutty's Resort.
STAFF GOES WHITEWATER RAFTING
Our most thrilling staff event so far. Grab a paddle and prepare to get soaking wet as we journey down the Royal Gorge through Class IV rapids. Thanks to the team at ROYAL GORGE RAFTING for a great experience!
VRBO WINTER GETAWAY
Winter at the resort is serene. It's the perfect getaway from the hustle and bustle. Let nature wrap you in her embrace.
MOVIE NIGHT PREVIEW
Movie nights are a staple at the resort. We roll out the big screen and the families flock to see their favorite movies (many Disney films). This video compilation was created to show before the film started playing. The video highlights the Cutty's Cafe, Smokey the Bear, and useful info for the audience.
SKILLS ATTAINED
Visual Storytelling: Mastered the art of visual storytelling through videography, creating narratives that highlight the unique features and experiences offered by Cutty's Resort.
Post-Production Mastery: Adept at video editing using Final Cut Pro X, applying color grading, transitions, and sound design to create polished and professional-looking videos.
Motion Graphics Integration: Proficient in incorporating motion graphics and visual effects using Apple Motion, enhancing the overall visual appeal and informational aspects of resort videos.
Drone Operation: Acquired skills in operating drones, capturing stunning aerial footage that provides a fresh and dynamic perspective of Cutty's Resort and its surroundings.
SOFTWARE/HARDWARE USED
Final Cut Pro X, Apple Motion, Adobe Photoshop
DJI Mavic Air 2, GOPRO MAX, iPhone, Sony A7C, Gimbal Stabilizer
PHOTOGRAPHY
SKILLS ATTAINED
Creative Composition: Developed a keen eye for creative composition, capturing compelling and aesthetically pleasing shots that highlight the unique features and ambiance of various subjects.
Storytelling through Imagery: Mastered the art of visual storytelling through photography, conveying narratives and emotions within a single frame.
Attention to Detail: Demonstrated meticulous attention to detail in photography, ensuring clarity, sharpness, and optimal framing for each photograph.
Candid and Portraiture: Acquired expertise in capturing candid moments as well as portraiture, showcasing an ability to work with diverse subjects and scenes.
SOFTWARE/HARDWARE USED
Adobe Lightroom, Adobe Photoshop
Nikon D3300, DJI Mavic Air 2, Sony A7C, GOPRO MAX, iPhone
GRAPHICS, SOCIAL POSTS, & MORE
SKILLS ATTAINED
I couldn't have done this alone. Many thoughtful individuals played significant roles in the development of the content above. A special thanks to Madison Crawley for her design contributions.
Visual Branding: Developed expertise in creating cohesive visual branding elements, ensuring consistency across graphics and social posts to strengthen Cutty's Resort's brand identity.
Social Media Strategy: Acquired skills in crafting effective social media strategies through graphics and posts, tailoring content to resonate with the target audience and drive engagement.
Content Design for Web: Proficient in designing graphics and visual content for website use, ensuring a seamless integration that enhances the overall user experience.
Typography and Layout Design: Mastered the art of typography and layout design, optimizing visual hierarchy and readability in graphics and social posts.
SOFTWARE/HARDWARE USED
Adobe Creative Suite (Photoshop, Lightroom, Illustrator, InDesign), Canva, Adobe Express
Facebook, Instagram, TikTok, YouTube
MARKETING WINS & INFOGRAPHICS
SKILLS ATTAINED
Data Visualization: Through the use of Adobe Illustrator and Microsoft Excel, I honed my ability to translate raw data into visually compelling graphics. This skill enables me to convey complex information in an engaging and easily understandable manner.
Analytics Interpretation: By working with platforms like Google Analytics and Facebook Analytics, I gained proficiency in extracting valuable insights from marketing data. This includes understanding user behavior, conversion rates, click-through rates (CTRs), and other key performance indicators (KPIs).
Infographic Design: Designing the infographic required a blend of creativity and analytical thinking. I acquired the skill of structuring information in a visually appealing way while ensuring clarity and coherence in the representation of marketing achievements.
Data-driven Decision Making: Analyzing the various data points allowed for informed decision-making in refining marketing strategies and campaigns for Cutty's Hayden Creek Resort. This skill is crucial in ensuring that marketing efforts are aligned with business goals and objectives.
SOFTWARE/HARDWARE USED
Adobe Illustrator, Canva, Microsoft Excel
Google Analytics, Facebook Analytics, & Newbook Analytics
